We help businesses in the events and hospitality
industries make more money.

home-aboutAt Max Capacity, we deliver business growth solutions for businesses within the hospitality and events industries by developing and implementing hospitality sales and hospitality marketing strategies and training programs that aim to get your events business to Max Capacity all year round.

From function venues to hotels, from restaurants to caterers – any business that is involved with functions, conferences, food and beverage, weddings or events will benefit from our 30 years experience and results driven approach to increasing your sales. If your business involves any sort of hospitality industry marketing then let us help you get to Max Capacity.



We create a solid sales structure in your organisation – educating your management team (and staff) that sales is the responsibility of everyone. It’s a critical reality for small/medium business owners. Learn More



When it comes to marketing in the hospitality and events industry, one of the main ingredients for genuine business success is clever planning. We know you are great at what you do. So let’s tell everyone else. Learn More



More sales mean more profits. It doesn’t matter whether you’re in the retail food and beverage game or providing equipment for major events. More sales mean more profits. It’s as simple as that. Learn More

How we can help

Want to grow your catering, events or hospitality business but don’t know where to start?

With so many talented individuals in the hospitality and events industries, we take pride in being part of your team – helping you recognise your own skills and unique qualities and showing you how to make them shine.

We deliver tailor-made business solutions to help your hospitality or events business grow – identifying opportunities you did not realise and developing sales and marketing strategies that create measurable long-term growth. We streamline your systems to save you time and money and promote your point of difference to your ideal target market.

Our consulting, marketing and training services are all designed especially for the hospitality and events industries. We know the market and the industry better than anyone. We apply our vast experience in business and the industry to set your business on the track to Max Capacity.

If you want to learn more about how our Max Capacity team will improve your brand awareness and increase your sales, we’d love to talk.

What the events industry are saying about Max Capacity

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